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This new PSA campaign aims to raise awareness of prediabetes, a serious health condition that affects more than 1 in 3 American adults and often leads to type 2 diabetes. Nearly 90% of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health. To help those with prediabetes know where they stand and prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national PSA campaign about prediabetes. The PSAs encourage viewers to take a simple prediabetes risk test to know where they stand and to discover how they can decrease their risk of developing type 2 diabetes.